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WHO I AM
Passionate brand builder with capabilities that stretch across the digital landscape and customer journey.
I strive for disciplined strategic branding, innovation, and multi-channel execution excellence. My career in luxury and beauty keeps me ahead of the curve in design and creative project management!
Last but not least, I strive for unique and sustainable solutions!
WHAT I DO
Brand Building • Strategic Planning • Trend Forecasting • 360 Activation • Team Building • Project Management
Digital Strategy and Design • Packaging • Retail Concepts • Visual Merchandising • Production • Quality Control
WHO I WORKED FOR
P&G (OLAY • GILLETTE • SECRET • OLD SPICE) • RALPH LAUREN FRAGRANCES • AVON • MAYBELLINE
LUXOTTICA • DR. BRANDT • CLINIQUE • MATRIX • RAY BAN • LENSCRAFTERS
ACCOMPLISHMENTS AT A GLANCE
• Cross platform strategies for LensCrafters (in-store and digital).
• Developed monthly global launches, promotions and merchandising strategies
• New merchandising strategies for Clinique's new in-store concepts.
• Merchandising guidelines and seminars, impacting 2200 Clinique doors.
• Developed and executed Clinique product launches and promotions.
• Launched Avon beComing brand in JCPenney.
• Branded Avon Salon and Spa at Trump Tower in New York City.
• Global packaging and promotional materials for Matrix and Clairol brands.
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